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I started Siren Basics
in my freshman dorm, an
idea born out of my frustration
with the women’s underwear 
market soon became a family affair. My sister Clara and I are 
co-founders and students — we view Siren Basics as a celebration of life and an embodiment of the very things we valued growing up as first-generation Chinese-Americans.

More than a one-dimensional brand, Siren Basics is an intentional and collaborative passion project that never would have happened without the help of our peers, friends, family and inspirations.

Our behind-the-scenes team 
consists of talented young professionals on their own respective journeys in which we integrate the power of the youth and community in our very own workspaces and processes.

I started Siren Basics
in my freshman NYU dorm,
an idea born out of my frustration with the
women’s underwear market soon became a family
affair. My sister Clara and I are co-founders and
students—we view Siren Basics as a celebration of
life and an embodiment of the very things we valued
growing up as first-generation Chinese-Americans.
More than a one-dimensional brand, Siren Basics is
an intentional and collaborative passion project that
never would have happened without the help of our
peers, friends, family and inspirations.

Our behind-the-scenes team
consists of talented young
professionals on their own respective
journeys in which we integrate the
power of the youth and community in
our very own workspaces
and processes.

Siren Basics is a timeless
collection of affordable underwear that
by no means undermines the importance of quality
and longevity. From our buttery soft cotton to our stitching
pattern and classic fit, we aim to create
beautiful and affordable underwear that feels
as special as we believe
undergarments
should be.

We hold onto the
truth that womanhood has
nothing to do with expectations (other
people’s, the world’s, our own) and
rather with ourselves— who we are
and what we want. Instead of seeing
ourselves, or Siren, through the
constructs that we generally view the
world through, we choose to
embrace concepts:

yin yang

hygge

This understanding of balance—rather than the labels
that define us—drive Siren Basics to focus on function,
versatility and form. More than an underwear brand,
we are a community that promotes our innate
entitlement to confidence, self-love and acceptance.
Welcome to our sisterhood.

This understanding of balance—rather than the labels
that define us—drive Siren Basics to focus on function,
versatility and function. More than an underwear brand,
we are a community that promotes our innate
entitlement to confidence, self-love and acceptance.
Welcome to our sisterhood.

Siren Basics
is a timeless collection of
affordable underwear that by no
means undermines the importance
of quality and longevity. From our
buttery soft cotton to our stitching
pattern and classic, high-leg fit,
we aim to create beautiful and
affordable underwear that feels
as special as we believe
undergarments
should be.

We hold

onto the truth that 

womanhood has nothing to 

do with expectations (other
people’s, the world’s, our own)

and rather with ourselves—who we
are and what we want. Instead of
seeing ourselves, or Siren, through
the constructs that we generally
view the world through, we choose
to embrace concepts:






yin yang

YIN YANG

Yin embodies femininity, 

intuition and healing — we are all
capable of harnessing our
divine femininity.

hygge

HYGGE

Its innate power of simplicity and
details, and how physical comfort
and versatility can manifest into
the foundation for embracing our
divine individualities.

This understanding of
balance—rather than the labels
that define us—drive Siren Basics
to focus on function, versatility and
form. More than an underwear
brand, we are a community that
promotes our innate entitlement to
confidence, self-love and
acceptance. Welcome to our
sisterhood.